How we coach

Technique is the beginning.
Thinking wins the point.

Every player moves differently, learns differently, and solves problems on court differently. So we don't give every player the same lesson just because they share a level. Our method starts with the player, not with the exercise — and the objective is never to make you look like everyone else. It's to make you better at being yourself on a tennis court. One coach for a maximum of four players is what makes that possible.

The method

We look for the real problem behind the visible one.

When a new player arrives, we don't start correcting everything we see. A player who keeps missing forehands may not have a forehand problem — they may be arriving late because of positioning. A player who collapses under pressure may not have a technical problem at all — they may lack a clear way of making decisions. Fixing the visible problem without finding the real one means it's back next week.

So before we change anything, we observe, question and test. Only then do we decide what needs to change. The plan exists for the player. The player does not exist for the plan.

How every session runs
  1. 01Observe— how you actually play, not how you should
  2. 02Understand— the cause, not the symptom
  3. 03Challenge— situations that force the solution
  4. 04Adapt— if something more important appears, the plan changes
  5. 05Improve— tested in real play, not just in the drill

The four pillars

Pillar 01

Technical precision

We record and review your strokes with biomechanical video analysis. Every player in an ATA program gets individual footage and a debrief — not after the week, on the same day. You watch yourself hitting, you hear the coach explain what's happening, and you go back on court and fix it while the image is still fresh.

But we don't change technique because it looks different — we change it when it limits you. A stroke that isn't in the textbook but is effective, consistent and safe stays. The question is always: is this actually limiting your tennis? If yes, we fix it with a clear progression — understand it, train it, automate it, use it. If no, we leave it alone.

Coach and player reviewing tablet video together, frozen frame of forehand contact point
Overhead whiteboard diagram showing a tactical pattern: serve wide and crosscourt forehand approach
Pillar 02

Tactical intelligence

Hitting the ball well is not the same as winning. ATA tactical sessions teach you to read the court, construct points deliberately, and recognise opponent tendencies before the second set. We do this with pattern drills — repeated sequences that build muscle memory for situations, not just strokes — and with live-match analysis sessions where we pause play and discuss decisions in real time.

By the end of the week, you should have at least three reliable point-construction patterns for each major scenario: receiving wide in the deuce box, being pushed behind the baseline, coming in on a short ball. Simple, tested, repeatable.

Pillar 03

Mental game

We want you to think a lot while learning — why this ball cross-court, why defend instead of attack, why the same pattern worked three times and failed the fourth — so that eventually you don't have to think at all during execution. The brain understands the solution, the body learns the movement, and under pressure you react instead of deliberating.

We run pressure drills where the score starts at 4–4 or 5–5, so you get more practice in the exact situations where most players crumble. We discuss pre-point routine, decision-making under pressure, and how to reset after unforced errors without carrying them into the next point.

Individual coaches are available for one-to-one mental game sessions during the week — by request, no extra cost.

Player bouncing ball before serve, focused expression, pressure drill in progress
Players doing lateral footwork ladder drill on court, morning warm-up
Pillar 04

Physical conditioning

Tennis-specific fitness is woven into every on-court session — footwork ladders, split-step timing, directional reaction drills. We don't separate "fitness" from "tennis" into different time slots, because the movement patterns you train in isolation tend not to transfer. You move better by moving correctly in game situations.

Recovery is as important as training. ATA programs include morning warm-up routines, end-of-session stretching, and a recovery protocol so you come in on day seven performing at the same level as day one — or better.

How it works in practice

A typical week

Day 1 (Sat)

Arrival & assessment

Check in, welcome briefing, 90-minute assessment session. Groups assigned by end of day.

Days 2–3

Technical foundation

Morning: stroke work. Afternoon: video review + individual debrief. Target: identify and fix the two highest-value technical issues.

Days 4–5

Tactical integration

Pattern drills + supervised match play with coach commentary. Tactical workshop (mental game included). Performance Camp: biomechanical deep-dive.

Days 6–7

Competition & consolidation

Internal mini-tournament with full stats. Final one-to-one with head coach. Take-home improvement plan.

Who coaches you

ITF-certified coaches.
Real players.

Coaching languages: Spanish · English · Italian

Head coach portrait, smiling, tennis court background

Head Coach ·

Coach portrait, on court with racket

Coach ·

Coach portrait, action shot mid-demonstration

Coach ·

Performance programs

Your plan starts before you land.

Before Performance players arrive at the academy, they send us a video of their game. Our coaching team analyses it — technique, tactics, physical patterns — and builds a personalized training plan. Day one is already tailored to you.

This isn't a nice-to-have. It's how we compress a week of progress into something that would take months without that head start.

View Performance programs →
Coach reviewing player video footage on tablet, court visible behind

We don’t teach you our tennis.
We help you develop yours.

When you go home, "I hit the ball better this week" is not enough. You'll know your strengths, what's limiting you, and what to work on next — knowledge that stays with you long after the week ends. Reserve your week with no payment required.